December 6, 2021


Reality in Business

How a Beer Geek Turned an Idea into Two Areas and a Thriving Online Existence

Content Tiny Organization Saturday, every person!

The last Saturday in November celebrates compact firms and encourages men and women to shop at independent local outlets in its place of large merchants.

To celebrate Little Enterprise Saturday, we have been sharing tales of Ecwid merchants every single week this month.

First you study about Atlas46, a workwear producer that turned a family members-operated retail store to a 7-figure organization. Then you fulfilled Kissed by a Bee, a cosmetics model that has mastered various offering techniques at the same time: website sales, by means of social media product sales, and good old in-particular person profits. You checked out Cecilia’s Metal jewelry brand name, operate by a designer that turned her enthusiasm into a business, all by herself.

Now we wrap up our Smaller Enterprise Saturday series with a story of The Beer Cellar. It is a craft beer shop operate by Dave Hawley, a beer geek who could not find a store focused to craft beer in his metropolis. So he decided to start his very own!

Idea Turned into a Business Prepare

Dave arrived up with the idea for his store after visiting the City Beer Store in San Francisco. At that time, there ended up no craft beer shops about the Chicagoland location the place he lived, so Dave resolved to open just one himself. He came home thrilled about the concept and started to write out his small business plan immediately.

He spent some time tweaking his small business program and saving funds right until the right opportunity arrived: a chance for him to open his initially physical keep. Approximately a year following his excursion to San Francisco, Dave got laid off from his working day occupation, which felt to him like the perfect possibility to dive headlong into his fledgling retailer, The Beer Cellar.

Developing the Store and the Team

In 2014, Dave opened the first Beer Cellar — in a basement beneath a women’s boutique. Two decades afterwards, the business moved to a new place in Glen Ellyn — a space twice as big as the first. The team also made the decision to step up the shopping expertise for their shoppers. They integrated draft beer profits into the store, so that clients could have a drink when they shopped or even quit by for a drink with friends.

The patio of the The Beer Cellar area in Glen Ellyn

The small business continued to grow and in 2019, Dave opened a new site in Geneva. Just a year afterwards the Glen Ellyn keep took about the lease of the suite following door, permitting possibility for even more expansion.

The Beer Cellar spot in Geneva

Small business progress like this would not be possible without having a great staff of employees. Dave and Lauren Hawley are Beer Cellar’s house owners, and both also perform at the rear of the scenes to make sure their brand continues to be a leader in the industry. The rest of the team is like spouse and children: their Geneva store’s beer purchaser, Matt Piper, has been with the team for five several years now. The Glen Ellyn location’s beer buyer, Ben Morgan, has been with them for just around a year.

The Beer Cellar is a staple of the local group and attracts people today from all walks of life. Even though we focus on providing the suburbs with the freshest craft beer available, we also curate a great range of wine and spirits.Dave Hawley, the owner of The Beer Cellar

The Problems of Being a Small Company Owner

Dave believes that as a business proprietor, it is his occupation to take on the challenges that each individual day present.

Troubles are a part of everyday existence and as a business proprietor you are unable to run away from them, you have to embrace them and provide alternatives as best you can.Dave Hawley, the owner of The Beer Cellar

As Dave puts it, to handle challenges as a business proprietor, you have to be resourceful and know your restrictions. He thinks you can achieve a lot when you utilize the resources the world has to offer.

I would not discover as a “handy” person, but you will go bankrupt incredibly speedily if you have to hire somebody to fix anything for you.Dave Hawley, the owner of The Beer Cellar

Going Online

When Dave made the decision to take the business on-line, he chose Ecwid E-Commerce since of their integration with Shopkeep’s POS. He felt that the learning curve was speedy and easy, and the owners have been equipped to get their new e-commerce web page to generate income overnight.

An Ecwid retailer of The Beer Cellar in Glen Ellyn

They made use of Ecwid’s Immediate Web page to set up two on the web suppliers: a person for the Geneva retail store and another just one for the Glen Ellyn place.

I am not a website developer and had no real way to bring my products online at both retailers till I was able to utilize Ecwid. It allowed us to pivot in a simple way and continue to generate income. This week we just hit 15K orders since COVID-19 crippled our retail channel in March.Dave Hawley, the owner of The Beer Cellar

Dave suggests that the Ecwid Cellular application has been a huge asset to the team. The most effective detail is that the staff can get the job done on different assignments inside of their e-commerce retail store concurrently.

I often have two-4 workforce doing work at any given time and they can all use the app on their cellphone.Dave Hawley, the owner of The Beer Cellar

Social media also allows Dave and the team to sell and promote their products and solutions online. They post new items when they get there to let shoppers know what to expect when they go online or in-retail outlet to shop.

A team member performing at the Glen Ellyn retail outlet

Components for Success

Clearly, Dave is familiar with the secrets of turning a small plan into a thriving enterprise. Getting a small enterprise proprietor is not often straightforward, but with the right crew, determination, and being open up to changes, just one can make it all operate.

Just preserve grinding. Develop interactions each professionally and personally and listen to new tips.Dave Hawley, the owner of The Beer Cellar

To read far more Ecwid retailers achievement tales, and pick up some recommendations and tricks, check out the Success Stories area on the blog.

If you’d like to give a shoutout to any small business you know, truly feel absolutely free to share a couple of words and the link to their retailer in the comments. And maintain community organizations in mind when buying for gifts this 12 months!

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